Continuous Improvement16 August 2023by Andy McGurk
Leveraging User Story Maps: A Comprehensive Approach to Enhancing User Experience and Achieving OKRs
Improvement and Transformation Teams seeking to prioritise the user journey and foster a user-first approach often rely on the tool of user story mapping. Devised by Jeff Patton, this tool fosters a cross-disciplinary dialogue that enables a team to examine an entire user experience from start to finish. Once the mapping process is complete, the...