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Harnessing Aristotle’s Storytelling Principles in UX Design: Seven Essential Keys

The ancient Greek philosopher Aristotle’s insights into storytelling, though intended for classical Greek tragedies, offer invaluable wisdom for modern user experience (UX) design. By understanding and applying his seven aspects of storytelling, we can craft designs that truly resonate with users, turning them into loyal brand advocates. Integrating Aristotle’s Appeals into UX Design Before diving...

Leveraging User Story Maps: A Comprehensive Approach to Enhancing User Experience and Achieving OKRs

Improvement and Transformation Teams seeking to prioritise the user journey and foster a user-first approach often rely on the tool of user story mapping. Devised by Jeff Patton, this tool fosters a cross-disciplinary dialogue that enables a team to examine an entire user experience from start to finish. Once the mapping process is complete, the...